WHAT IF...

you could leverage the influence of Taylor Swift, the success of Barbie, and the longevity of Harley Davidson without fame, a massive budget, or a century-long tenure?

WHAT IF...

you could leverage the influence of Taylor Swift, the success of Barbie, and the longevity of Harley Davidson without fame, a massive budget, or a century-long tenure?

You’re invited to be among the first to experience:

A high-touch, immersive 2-day workshop that will teach you how to create loyal fans and a legendary brand no matter what you sell or size of budget!

Perfect For:

Business Owners • Marketers • Sales Executives • Teams

Final 2 Dates Left in 2024!

Here's the Problem...

We’ve tried all the urgency-inducing, scarcity-scaring marketing strategies out there.

Buy Now! Final Call!!
Limited Time Only!!!

They used to work beautifully. But now, not so much.

Sure, people are still buying…

But Not Like They Used To

You planned on multiplying year over year… but now you’re fighting harder than ever before to just stay where you are.

And even if revenue is the same, your expenses are SKYROCKETING (#thanksinflation).

Every dollar is harder to get and
worth less by the time you get it.

And your current marketing isn’t coming
close to making up the difference…

The Marketing Industry is Overdue for Something

Old, overused marketing asks your customer to

Buy This

Identity Marketing™ invites your customer to

Be This

Businesses that win don’t just sell products…

They Sell an Identity

And when you’re selling an identity:

  • You’re no longer trading dollars for unmet ROI — you’re investing in relationships with customers who see themselves in your brand for life.

  • Instead of running paid ads that annoyingly disrupt, your messaging feels like a natural affirmation of who your customers want to be.

  • Your customers feel an instinctive pull to act, motivated by the identity your brand represents, not because of manipulative scarcity + urgency tactics.

Meet Identity Marketing™ Author,

Veronica Romney

Please just call me V.

With a 17-year marketing background spanning both privately held and publicly traded companies, I’ve executed almost every marketing strategy out there, trained elite marketers, and architected marketing dream teams for some of the biggest, most visible names in the game.

All of this experience and unprecedented access to what works… and what doesn’t has led me to write this book – Identity Marketing™ (coming to a bookshelf near you in January 2025).

It’s a deep dive into making the biggest adjustment you’ll ever make in how you think about marketing. This shift will give you everything you need to serve your customers who are stuck in the midst of their own identity crisis and don’t know where or how to spend their money anymore.

will teach you how to leverage the psychology of identity in your marketing.

And during the Identity Marketing™ Intensive experience, we’ll hand you the keys to unlock…

  • The fastest, most efficient method for transforming your marketing so you can quickly see more leads and sales

  • A reliable, proven framework that you can apply to every offer, every launch, and every aspect of your business

  • A serious competitive edge without needing to have the influence of Taylor Swift, the budget of Barbie, or the 121-year history of Harley Davidson

  • Coaching + feedback so you don’t have to do it all yourself

will teach you how to leverage the psychology of identity in your marketing.

And during the Identity Marketing™ Intensive experience, we’ll hand you the keys to unlock…

  • The fastest, most efficient method for transforming your marketing so you can quickly see more leads and sales

  • A reliable, proven framework that you can apply to every offer, every launch, and every aspect of your business

  • A serious competitive edge without needing to have the influence of Taylor Swift, the budget of Barbie, or the 121-year history of Harley Davidson

  • Coaching + feedback so you don’t have to do it all yourself

Oh, and

What If...

the path to achieve this new approach didn’t require you to suffer through yet another:

  • Self-guided course

  • Expensive, long-term commitment

  • Customized service that’s stupidly overpriced

  • Fluffy program where you have to search 80 hours of content to find one golden nugget

During our 2 days together, you will:

  • Be trained directly by Veronica Romney

  • Engage in intimate virtual coaching sessions in a group of 8 or less

  • Participate in breakout rooms that were hand-selected based off your specific role + business objectives

  • Receive a digital Identity Marketing™ workbook to accompany your experience to ensure your immediate implementation

  • Identity Marketing™ plug-n-play templates, swipe files, ChatGPT prompts, and more.

When you upgrade to the...

VIP Experience

1:1 Coaching Session

Have a 1:1 call with Veronica after the intensive to receive personal coaching and feedback on the identity you intend to market

You would normally have to spend $1,000 to book this same call with V outside of this Intensive

Tailored Review

Receive a tailored review from your coach of your new identity-upgraded marketing assets with professional recommendations

This custom feedback and recommendations from an Identity Marketing coach are NOT available outside of the VIP experience

Exclusive Breakout Session

Join an exclusive breakout session during the virtual workshop for more personal time with an Identity Marketing™ coach

These groups will be significantly smaller than the main group breakout sessions so you get more 1:1 attention and personalized support

How do you find the identity your clients want to buy?

Introducing the...

In order to invite your customers to become something, you need to understand WHO they want to be.

The Identity Code™ framework pulls back the curtain on your customer, leading you to embrace and refine an identity that’s irresistible, aspirational, and sellable.

Step 01

Find It

We’re going to learn how to “secret shop” your own business, offers, and clients without spending thousands on market research.

Step 02

Prove It

The best comedians don’t just write jokes and tell them. They test their material in grungy basement comedy rooms and refine their jokes before they share them on glitzy Netflix specials and in sold-out arenas.

You’re going to do the same.

Step 03

Name It

A name is meaningless without a powerful story and context. In this step, we build the depth, dimension, and meaning that powers your identity and creates an irresistible connection with your customers.

Step 04

Dress It

This is where we take your identity from paper and turn it into a real, living identity. We’ll get serious about how it looks, talks, shops, and dreams so you can leave with an identity people want to wear, tattoo on themselves, and be buried in.

The Agenda

*All Times are in EST

Virtual Day One

10:00 AM Day One Kick Off

10:15 AM 4-Part Identity Code™ Framework: How you can create loyal fans and a legendary brand no matter what you sell or the size of your budget

11:00 AM Find It Exercise + Implementation in Curated Breakout Rooms with Your Identity Coach

1:00 PM Lunch Break

2:00 PM Prove It Exercise + Implementation with provided templates, swipe files, and more.

4:00 PM Day 1 Wrap Up

Virtual Day Two

10:00 AM Day Two Kick Off

10:15 AM The NEW Cure for Your Consumer’s Crisis & Labor Force Crisis

11:00 AM Name It Exercise + Implementation in Curated Breakout Rooms with Your Identity Coach

1:00 PM Lunch Break

2:00 PM Dress It Exercise + Implementation with provided templates, swipe files, and more.

4:00 PM Day 2 Wrap Up

four Dates To Choose From:

Experience the Identity Marketing Intensive™ Before Everyone Else!

October 10+11 (Virtual)

Nov 7+8 (Virtual)

Nov 21+22 (In-Person)

East Room - 507 King Street East

Toronto, Canada

Dec 12+13 (Virtual)

Make sure you’re doing Identity Marketing™ the right way

Real-Time

Feedback

Get an Identity Marketing™ coach’s eyes on your work so you know you’re correctly executing what you’ve learned

Guidance from

the Author

Learn directly from the Identity Marketer™ herself so you know you’re accurately making this massive shift in marketing

Immediate

Implementation

Leave with an approved, high-quality plan so you can start using what you learned as soon as you’re back in the office

Plus!

there are EXTRA perks for being first…

Not just anyone is getting the invite to join us for our first three Identity Marketing™ Intensives in 2024. In fact, the list is pretty short.

That’s because we want to kick things off with a handful of CEOs and high-achieving marketing + sales leaders who will embrace Identity Marketing™ and commit to going all the way!

When you join us in 2024, you’re getting a ton of one-time-only benefits including:

  • A “Superstar” feature in V’s signature book Identity Marketing™ coming in January 2025

  • Exclusive behind-the-scenes access to the magic and power of Identity Marketing™ before ANYONE else (it’s the marketing equivalent of being invited to Taylor Swift’s living room to listen to her new music with her before it’s released!)

  • $500 credit toward any offer, service, or program you want to do with Veronica… forever

  • First dibs on any forthcoming resources, workshops, or Identity Marketing™ experiences

  • The absolute best price this intensive will ever be offered at

  • The most high-touch, intimate workshop environment

A chance to jump on this huuuge marketing shift before anyone else

Ready to be the First to experience the

2-Day Identity Marketing™ Intensive?

Your customers are out here asking, “Who the heck am I?!” If you can give them a compelling answer… you’ve won a legion of lifelong fans and loyal buyers.

And when you join us now, you can get started before anyone else even knows Identity Marketing™ exists!

Most Affordable

Group Experience

$997

2 days of training by Veronica herself

Intimate virtual coaching sessions in a group of 8 or less

Curated breakout rooms based on your specific role + business objectives

The Identity Code™ framework and digital implementation workbook

Identity Marketing™ plug-n-play templates, swipe files, ChatGPT prompts, and more.

Most Personalized

1:1 VIP Experience

$2,997

2 days of training by Veronica herself

Intimate virtual coaching sessions in a group of 4 or less

Curated breakout rooms based on your specific role + business objectives

The Identity Code™ framework and digital implementation workbook

Identity Marketing™ plug-n-play templates, swipe files, ChatGPT prompts, and more.

1:1 coaching session with V after the virtual intensive

All of your Identity Marketing™ assets reviewed with recommendations by your coach after the workshop

Smaller, more personalized breakout sessions during the virtual workshop

Got Questions?

We Got Answers!

Can my team members and I attend together?

Absolutely! Each attendee will need their own individual registration to participate, and we will make sure to include you all in the same curated breakout rooms so you can experience the training together. If 4 or more team members want to attend, let’s connect about our team discount at [email protected].

Who should attend the Identity Marketing™ Intensive?

Anyone who has direct access to your customers and is communicating, helping, and reaffirming their identity and connection to your brand.

This includes everyone who works in marketing and sales (that’s a non-negotiable), and we also highly recommend including anyone who works in customer service and/or product fulfillment as well.

What if the dates I chose don’t work anymore? Can I change dates?

Life happens! We get it. If you are unable to attend the original dates you selected, you can change to another Intensive if space is available free of charge. Date swaps are allowed, refunds are not.

What’s the difference between the Identity Marketing™ Intensive and the book coming out in January 2025?

It’s like going to the gym with a new workout plan by yourself versus having an experienced trainer by your side to ensure you’re doing every exercise correctly to get the best results possible in the shortest amount of time without injuring yourself (#beenthere).

The Identity Marketing™ Intensive will teach you exactly what’s in the book AND gives you a coach to guide and grade you, making sure your marketing efforts get the best results.

How does the marketing assets review process work?

As a VIP attendee, you get the extra bonus of having your work from the Intensive personally reviewed, graded, and edited by one of our Identity Marketing™ coaches. Coaches will review all of your work and send a detailed video review within three weeks of the Intensive™. There is nothing better than having the assurance you did it right, knowing the work will produce results for you, your team, and your business.

Forget 'Buy this'...

it’s time to invite your customers to ‘be this’

And you’ve got first dibs at unlocking and implementing the power of Identity Marketing™ in your business when you reserve your seat at our exclusive 2 Day Identity Marketing™ Intensive

overused, Ineffective Marketing is Out

Life-long fans &

a legendary brand is IN.

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